For its 25th Birthday of the fast trains circulation, SNCF (the french train transportation company) came out with a new campaign "take the time to go fast".
Using the train in France is more and more attracting, the cost of driving a car becoming more and more important, the huge train network of the SNCF is becoming the really appealing tranportation option. As the "green" trand in all Europe is getting popular, SNCF for their fast railway line "TGV" is choosing the environment factor to promote this transportation.
In the commercial, you can see people form every age range, families, workers, children etc. flying and crossing the country landscape to go a city. This commercial is very pretty and shows that taking a TGV is protecting this amazing landscape, you can take the time to look at it without focusing on driving and you get to your destination faster.
The "green" appeal is using during the all commercial, first all the people are waiting in a big tree before starting to move as fast as the TGV goes. As a personal user of the TGV I am really attracted by this commercial, but I think the from an eco-friendly prospective this commercial might not attract people that are not using the tain as a first transportation option. I believe everyone knows that the train is faster than a car, more confortable, less risky, eco-friendly. If this company wants to make costumers taking the train instead of driving I think marketing on price is a better option.
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