This advertising is a TV commercial for the new website of monster.com. Here, the company is using an unusual appeal for this kind of services. We can think that professionalism will be highlight in a commercial of a job offers website, but monster.com is choosing another way of targeting young adults.
Humor is the main appeal in this commercial, until the very end, we don't really know what it's about. It's very interesting because as the commercial is first not very clear about the subject, you want to see until the end, to understand it. First a battle scene from a movie with musical sound effect is opening the commercial, then the music change to a pop song and you see the screne with the movie behind an orchestra looking at one guy on an electronic piano playing pop music instead of the "battle" music. Then you see the sentence "are you in the right job?" And a voice introduces the new main opportunities of the website.
This commercial is funny and original, targeting young adults that are thinking of changing their careers. It's an interesting way of introducing a new webpage, using figures and numbers appealing to job seekers. The difficulty with this commercial is that maybe people will not remember that it's for monster.com because you need to see it to ther very end to learn about the company. During the commerical nothing makes you really think about monster.com, it can be any other website for job opportunities.
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