http://www.youtube.com/watch?v=87Dpme3VwmYThis tv commercial was promoting the 2007's collection from the famous jeans brand. For a couple of years, Levi's is really trying to differentiate from usual Tv commercial, it's more an art than an advertisement.
This special commercial is my favorite, using to character taking off their clothes that changes through decades is really sensual and pretty. I believe the message is saying that wearing Levi's is like a forever relationship. Everything in the scene makes you emotionally into the commercial, the music, the colors, the relationship between the two actors, and the choice of fashion from the 50's, 60's, 70's, 80's and 00's.
For me this commercial is really interesting because even if the commercial is intense showing two young adults emotionally involved, suggesting that they are about to make love, the fact that there is always another jeans, another T-shirt under it, makes you look at the clothes. I think none dissturbing the message which is consumer loyalty through years to the brand and presenting the 2007's collection using the sensual and sexual appeal is a challenge. And the commercial is for me really powerfull because the beauty of the scene makes you want to watch it again, you don't want to change the channel because you want to know what will come next, another jean? another decade? nothing?
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