http://www.youtube.com/watch?v=87Dpme3VwmYThis Mc Donald's commercial was one of the all campaign "come as you are" in France which was really debated. As a lot of French people don't really like American products especially in food, this campaign was really dangerous.
Those commercial were targeting teenagers and young worker presenting different characters wearing different styles of clothes and doing different types of activities. It was suggesting than to go in Mc Donald's you just have to be how you are which is in France a huge message because in every generation especially teenagers and older, style and fashion are crucial for social integration. But because of the "bad" image of Mc Donald's not in term of popularity beacsue it's really popular but as really bad food restaurant, a lot of fake comercial came out saying "come as you are, and leave fat".
For me this this campaign was really interesting because it's refreshing, we don't see any product of the brand, it's really interesting because it's refreshing, you don't see any products of the brand , it's really matching the "pop culture" of generation Y. But in another hand it's true that a commercial saying to me that I can come just as I am in Mc Donald's outlets is a bit weird because who will want to get dresses to get in a ast food? In my opinion Mc Donald's should go back to work on there new "green image" with their better quality products and thier new green and yellow logo in order to match with the average European customers which seems to work.
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