In order to launch their new "Corsa", The German car brand Opel used a very unusual type of advertising. The C'mon! dolls.
Those dolls created by the German artist Boris Hoppek are quite known in Europe and related to youth, fashion, punkrock etc. With those character Opel was trying to introduce the new "Corsa" in the same trendy market as the new Mini, the Smart, the new Fiat 500 etc.
As the brand is not really appealing to young adults but more young families and older generation, the used of the fun appeal with the famous dolls was an interesting idea. The "Corsa" is more a "mum's car" smaller, second car, and perfect for driving in cities, those commercials were only focusing on the young drivers target market.
For me those commercial using the "C'mons" were really funny and attractive, they are unusual and present a car from another point of view. In this particular commercial the C'mon are helping this really pretty young woman having problems driving her bike. It's like a way of socialising, it's suggesting that an ugly but funny doll with this car is so cool and you can save a very sexy girl from troubles and get her in your car.
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