http://www.youtube.com/watch?v=gJmZu4lQa9M

This advertising is a TV commercial for the new website of monster.com. Here, the company is using an unusual appeal for this kind of services. We can think that professionalism will be highlight in a commercial of a job offers website, but monster.com is choosing another way of targeting young adults.

Humor is the main appeal in this commercial, until the very end, we don't really know what it's about. It's very interesting because as the commercial is first not very clear about the subject, you want to see until the end, to understand it. First a battle scene from a movie with musical sound effect is opening the commercial, then the music change to a pop song and you see the screne with the movie behind an orchestra looking at one guy on an electronic piano playing pop music instead of the "battle" music. Then you see the sentence "are you in the right job?" And a voice introduces the new main opportunities of the website.

This commercial is funny and original, targeting young adults that are thinking of changing their careers. It's an interesting way of introducing a new webpage, using figures and numbers appealing to job seekers. The difficulty with this commercial is that maybe people will not remember that it's for monster.com because you need to see it to ther very end to learn about the company. During the commerical nothing makes you really think about monster.com, it can be any other website for job opportunities.

Sour Patch Kids commercial

htt://www.youtube.com/watch?v=jV_u9EDE2Z8

This TV advertisement is very short 0.15 seconds, showing a young girl screaming when she sees her in th mirror because one of her pony tail is cut. You can see the candy with scisors in on hand and hair in the other. When you learn about the slogan "First it's sour then it's sweet" you see the candy hugging the girl.

This commercial is using the humor appeal in a powerful way. In fact one of the main risk in using this appeal in a commercial is that people may remember the commercial as funny but they may not remember for what product or what brand the commercial is.

I think in this case, the customers will remember the both the product and the brand first because the candy is the "funny" part of the commercial (so you will associate the candy on TV and the candy in the package) and also because the slogan remainding you about a sour candy which is the product.

Opel's C'mon!

http://www.youtube.com/watch?v=Vda_QPk3Kn0

In order to launch their new "Corsa", The German car brand Opel used a very unusual type of advertising. The C'mon! dolls.

Those dolls created by the German artist Boris Hoppek are quite known in Europe and related to youth, fashion, punkrock etc. With those character Opel was trying to introduce the new "Corsa" in the same trendy market as the new Mini, the Smart, the new Fiat 500 etc.

As the brand is not really appealing to young adults but more young families and older generation, the used of the fun appeal with the famous dolls was an interesting idea. The "Corsa" is more a "mum's car" smaller, second car, and perfect for driving in cities, those commercials were only focusing on the young drivers target market.

For me those commercial using the "C'mons" were really funny and attractive, they are unusual and present a car from another point of view. In this particular commercial the C'mon are helping this really pretty young woman having problems driving her bike. It's like a way of socialising, it's suggesting that an ugly but funny doll with this car is so cool and you can save a very sexy girl from troubles and get her in your car.

Levi's through years...

http://www.youtube.com/watch?v=87Dpme3VwmY

This tv commercial was promoting the 2007's collection from the famous jeans brand. For a couple of years, Levi's is really trying to differentiate from usual Tv commercial, it's more an art than an advertisement.

This special commercial is my favorite, using to character taking off their clothes that changes through decades is really sensual and pretty. I believe the message is saying that wearing Levi's is like a forever relationship. Everything in the scene makes you emotionally into the commercial, the music, the colors, the relationship between the two actors, and the choice of fashion from the 50's, 60's, 70's, 80's and 00's.

For me this commercial is really interesting because even if the commercial is intense showing two young adults emotionally involved, suggesting that they are about to make love, the fact that there is always another jeans, another T-shirt under it, makes you look at the clothes. I think none dissturbing the message which is consumer loyalty through years to the brand and presenting the 2007's collection using the sensual and sexual appeal is a challenge. And the commercial is for me really powerfull because the beauty of the scene makes you want to watch it again, you don't want to change the channel because you want to know what will come next, another jean? another decade? nothing?

TGV 25 years old... Take the time to go fast...

For its 25th Birthday of the fast trains circulation, SNCF (the french train transportation company) came out with a new campaign "take the time to go fast".

Using the train in France is more and more attracting, the cost of driving a car becoming more and more important, the huge train network of the SNCF is becoming the really appealing tranportation option. As the "green" trand in all Europe is getting popular, SNCF for their fast railway line "TGV" is choosing the environment factor to promote this transportation.

In the commercial, you can see people form every age range, families, workers, children etc. flying and crossing the country landscape to go a city. This commercial is very pretty and shows that taking a TGV is protecting this amazing landscape, you can take the time to look at it without focusing on driving and you get to your destination faster.

The "green" appeal is using during the all commercial, first all the people are waiting in a big tree before starting to move as fast as the TGV goes. As a personal user of the TGV I am really attracted by this commercial, but I think the from an eco-friendly prospective this commercial might not attract people that are not using the tain as a first transportation option. I believe everyone knows that the train is faster than a car, more confortable, less risky, eco-friendly. If this company wants to make costumers taking the train instead of driving I think marketing on price is a better option.

http://www/dailymotion.com/video/xlb3es_sncf-tgv-pub-arbre_ads

Ralph Lauren Rugby "make your own fashion"

http://www.rugby.com/

In order to promote the Ralph Lauren rugby wedsite where consumers can customise their polo shirt, the brand post a banner commercial with a Photo shoot introducing the new Ralph Lauren Rugby collection.

This banner is present on the top of website such as youtube.com page, which is appealing to a young adults target market and teenagers seeking social recognition from brand names. The banner is reinforcing the website using the same models, and the same colors. The brand is promoting the customized rugby line as a complete different brand. I f you take a look at the "usual" Ralph Lauren webpage it's really different, targeting young workers and young adults instead of generation Y. Ralph Lauren is marketing its webpage as a "new concept" on the usual webpage. The Rugby campaign slogan is "make your own fashion". In my opinion this "new concept" is really appealing to my generation because we like to be able to spend money on a brand name product and customisation is a key to social success. Being unique and common at the same time is the main goal in socialisation for people between 14 to 25 years old. This website is completely matching this way of thinking and I am personnally really attracted, i want to learn more and buy a product.

Mc Donald's France "Come as you are"

TV commercial : http://www.youtube.com/watch?v=87Dpme3VwmY

This Mc Donald's commercial was one of the all campaign "come as you are" in France which was really debated. As a lot of French people don't really like American products especially in food, this campaign was really dangerous.

Those commercial were targeting teenagers and young worker presenting different characters wearing different styles of clothes and doing different types of activities. It was suggesting than to go in Mc Donald's you just have to be how you are which is in France a huge message because in every generation especially teenagers and older, style and fashion are crucial for social integration. But because of the "bad" image of Mc Donald's not in term of popularity beacsue it's really popular but as really bad food restaurant, a lot of fake comercial came out saying "come as you are, and leave fat".

For me this this campaign was really interesting because it's refreshing, we don't see any product of the brand, it's really interesting because it's refreshing, you don't see any products of the brand , it's really matching the "pop culture" of generation Y. But in another hand it's true that a commercial saying to me that I can come just as I am in Mc Donald's outlets is a bit weird because who will want to get dresses to get in a ast food? In my opinion Mc Donald's should go back to work on there new "green image" with their better quality products and thier new green and yellow logo in order to match with the average European customers which seems to work.