Coca-cola facebook fan page

www.facebook.com/profile.php?id=818108851&v=info&ref=profile#/cocacola?__a=1&_fb_iframe_path=%2Fcoca-cola

The fan page of Coca-cola is interesting because it is really simple in the first page you only see the comment of people loving Coke and when you look on Coca-cola information you enter a really different page that really makes the fans involved on the page.

The first implication is making you vote for your favorite team of potential Happiness Ambassador around the world. The purpose of the campaign is to find what makes people happy. The page is interactive, you can consult videos and comments about each team before voting. The negative point is that you don't really understand if it is a charity campaign, or not, and what is it about? As a fan of Coca-cola on facebook website I don't really understand what the brand wants you to vote for.

On the page you can also find an ipod application to download, Coca-cola's "Open Happiness" campaign and a game. Under it you can see popular fan's comments, videos etc. I think the website is really re-enforcing the brand image and slogan, using all the images and messages that every one knows. The fan webpage is updated almost two times every week, and riding the comments makes me feel that it is efficient. I am not use to really pay intention to my fan pages on facebook but, now I had a real look on the page it makes me want to really look at it. You can find all the commercials which I think really makes the product even more popular, and they add interactive activities around the Coca-cola "world".

I think that this page is a success because as a fan of the brand, the page is really responding to what I was expecting, really colorful, interactive, using musics, videos, games... It is really representing the image of the brand ans the message of the brand, you can read the word "happy" and the color red everywhere. The only think that I found a bit desappointing is that the page is only in English and as a huge global brand I feel that Coca-Cola should be able to translate in other language the pages, in order to make all the fans really involved in the page, otherwise people can feel lazy about trying to understand it.

Hardees: French dip Thickburger

www.youtube.com/watch?v=EOvxWAMMxzY

This commercial for this new Hardees's Burger is using humor, I though it was really interesting because the company is communicating around the fact that everyting french is better.

In the commercial you can see three different phases, first what a usual maid is compare to a french maid, after a usual toast compare to a french toast and a usual kiss and a french kiss, finally you see the "French dip burger" and the slogan it's better when it's French.

I found this commercial really funny only built on stereotype, French is sexy and better. Using the stereotype of French food into a burger is interesting because a Burger is a typical American product and there is nothing French about this one. Even the name of the burger talking about "thick" burger it's the opposite of french cooking which is mot of the time seeing as a fine cooking. I though that the commercial is fool of oppositions and stereotypes and turing everything in a funny way makes the commercial appealing to people.

The ad is saying that it's French for the audience it must be better. The campaign shows even example that proves that everything that is French is better so this burger is good.

Even if for a french point of view I have never seen a maid like the supposing french one bt more "usual" maid in France, I think that this commercial is a success because the comparison of products and images of what is supposed to be French are a good idea, you are definetly not looking french at all when you eat a burger anyway, but you want to try this crazy burger because it appeals to sexy and better quality.

anti-tobacco French campaign 2009

www.youtube.com/watch?v=bD8wPBFKJBw

Anti-tobacco campaign are facing a hard time because people are already aware that smoking is dangerous. Those campaign don't have a strong impact because people feel that they can't do what they want.

I though the 2009 campaign quite interesting because, they are using real fact and figures that appeal to people to make them remember that they are lucky to exist so they should think about the danger of smoking.

the commercial is showing important period of evolution that make a person existing today. The narrator is talking about the minor probability of the big bang, of the fact that the earth has a a good weather for cells to evolve and creat humans. also that a tiny chance that your parents met eachother and a really small probability for you to be born. In the end they say that you have an unbelievable luck but it may not last, one smoker in two die from tobacco. This commercial makes me feel concern about what is saying because I think that it's easy to forget that you are lucky to be here and this is a reminder that you should take care about yourself.

This campaign is interesting because it is different from others typical anti-tobacco campaign such as "smoking kills you" on the bottom of the cigarettes packs. The commercial doesn't say stop smoking or you will die, it ask you to think of the fact that it was almost impossible for you to existe so you should think about what you are doing to you. It compares really tiny probability's for being born against the really high probability of dying from tobacco.

I feel surprise buy this campaign because it is unusual and I think it will be successful because it is not telling you what to do but just to stop closing your eyes and trying not to hear about what you usually hear about tobacco.

Dawn "help Dawn save the wildlife"

www.youtube.com/watch?v=aUkOgE4K7j4

The first time I saw this ad, it was a shock because talking about a really serious problem such as animal dying from oil spills that you can clean with Dawn soap, just seems ridicule.

I think the parallele between cleaning oily animals and be a really efficient soap for cleaning dishes is not a good choice especially if the brand is helping people to protect wildlife.

First it turns protecting the wildlie kind of loosing credebility. when I see this commercil I feel like "oil spill is not a problem we can clean animals with Dawn soap". Oil spills have huge consequences on thr environment and wildlife, so it's a serious subject. I think that using humor in this case is disgrasing the people who do their best to protect wildlife.

Second, I feel like Dawn really wants to make people react. The commercial is saying that "thousands animals have been saved using Dawn" and the company add that when you buy one bottle of Dawn soap 1$ goes to associatio that protect wildlife. The cause is great but the impact of associating people using the soap in the commercial with the reallity just looks weird and not serious.

Finally after seeing 30 seconds of animals being cleaned with a pretty music the conclusion of the ad is a duck making noise, it's like is saying "thanks" to the audience, for me it's reenforcing the nonsense of the commercial.

This commercial should be really efficient because it shows that Dawn is a pro-active company in protecting wildlife, but if think the company is turning its brand image into ridicule, it's just making me laugh and don't really take care about the message. I had to see it a couple of times to notice that the company isn't truying to make people laugh but react.