Malaria, a weapon of mass destruction

This Médecins Sans Frontières (an international medical and humanitarian aid organization) commercial came out at the time when every newspapers were talking about Weapon of Mass Destruction in 2004.

In the picture we cab see a big mosquito and a blood stain which looks like Africa. This paper ad was created as a remainder of the killing power of malaria in Africa and to make people axare that non profit organisations need help.

The message "Voila une arme de destruction massive qui n'intèresse personne" means "This is a Weapon of Mass Destruction which nobody is interested in".

With this campaign Médecins Sans Frontières hoped to earn a lot of money to send a ot of medecines in Africa. I think this subject is important because a lot of people think that this illness doesn't existe anymore and the virus is becoming stronger. More and more people are dying because of Malaria and non profit organisations need more and more money to help people in poorer countries.

Those organisations have some troubles to be noticed, most campaigns are not getting to the point, are also difficult to understand, or are choking people, so most of the time commercials are not efficient. In my opinion this Médecins Sans Frontières ad campaign is straight to the point. The message is clear and makes you realise that with the news talking all the time about one subject, you forget about others such as important.

Peugeot : C'est Beau La Jeunesse

Peugeot is one the of the biggest car manufacturer in France, and today it's really difficult to find new opportunities in the European car market, so the company tries a completely new marketing campaign for the Peugeot 207.

Peugeot's brand image is kind of old, so they wanted to traget the younger people with a new "sporty" small car. Most of the small cars designs by the brand are more targeting older woman as a second car.

This new campaign is reallu unusual for cars commercial; they use a musical theme with a lot of really famous older cars from the brand. The TV commercial is in a way explaining that if you don't want to look old and be cool and young, you need this new Peugeot car. Even with the slogan at the end of the TV commercial, you can read "C'est beau la jeunesse", it means that "youth is beautiful" http://www.wikio.fr/video/1657585

With this TV commercial, the brand is doing well because it's obvious that every young driver doesn't want to dirve those really old cars. The campaign is also coherent with the product, because this car tries to enter the Mini, New Beetle, or even Smart market (trendy and more expensive cars) which is really attractive for young people. And in a way they try to be different from those cars with an unusual commercial (the recurrent theme is 3 or 4 young people on the road together having fun).

But with this really new marketing campaign they are not really reenforcing their brand image. They created another web site different form the Peugeot's one. http://www.peugeot.com/en/products/cars/peugeot-207.aspx
The web site is not really reinforcing the commercial campaign, but reenforcing the brand usual image. It looks like any other car web site and it could be any Peugeot's car. They are also trying to show that the 207 is eco-friendly but the TV commercial doesn't really talk about that it's just about being young and cool. They are kind of targeting other segments with the web site maybe in case that the TV commercial won't work.
This strategy seems not really good because the TV and internet are used by everyone, and the car that was "cool" on TV is becoming a very usual one on the web.

Eskom paper ad

The electricity distibutor ESKOM run this ad in 2008.

This paper ad is very unusual and original, the company use only the brand's colors (navy blue and white) only one light is working and people can read : "Use Electricity wisely" with the brand's logo.

This ad is powerful because it's obvious that ESKOM is an electricity disctributor and the message is really smart, it shows that the company want's to be eco-friendly and even tries to be eco-friendly in their advertising campains.

In this ad, the message is really clear and simple and totaly reenforcing the eco-friendly values of the company.

www.eskom.co.za
http://goodadsindia.blogspot.com/2008/05/best-paper-ad.html